Demand Generation Manager Jobs in Worcester, MA

Worcester, Massachusetts$120,750 USD/yearFull-time
Updated: April 2026Expert reviewed|Data sourced from BLS, Glassdoor, and industry reports

About Demand Generation Manager Jobs in Worcester

Looking for a Demand Generation Manager job in Worcester? You're in the right place. This guide covers everything you need to know about working as a Demand Generation Manager in Worcester, MA.

We'll show you what you can expect to earn. We'll also share which companies are hiring. Plus, you'll learn about the cost of living and how to get started in your job search.

Worcester has a strong job market for Demand Generation Managers. Many employers are actively looking for talent. Read on to learn how to land your next role.

Demand Generation Manager Salary in Worcester

Entry Level
$78,200
Median
$120,750
Senior Level
$171,925

Demand Generation Manager salaries in Worcester are in line with national averages, offering competitive compensation for the region.

Purchasing power in Worcester is comparable to the national average, with salaries appropriately scaled to local costs.

Required Skills

Lead GenerationMarketing AutomationCampaign ManagementAnalyticsB2B Marketing

Demand Generation Manager Job Market in Worcester

Worcester, MA is a growing job market with increasing opportunities for Demand Generation Manager professionals. Though smaller than coastal metros, Worcester offers focused opportunities and often better work-life balance. While Healthcare leads the local economy, there's growing demand for Demand Generation Manager roles across various sectors. The market for Demand Generation Manager positions remains stable, with opportunities in both established companies and growing organizations.

Top Companies Hiring Demand Generation Managers in Worcester

Local governmentRegional employersNational companies

Major employers hiring Demand Generation Managers in Worcester include Local government, Regional employers, National companies. Many companies offer competitive benefits including comprehensive healthcare, and professional development opportunities.

Cost of Living for Demand Generation Managers in Worcester

Living in Worcester as a Demand Generation Manager means navigating a cost of living that's slightly above the national average. Average rent for a 1-bedroom apartment is approximately $1,800/month. At median Demand Generation Manager salary, housing is quite affordable at 18% of gross income, leaving room for savings and lifestyle spending. Suburban apartments average $1,400/month, offering significant savings with slightly longer commutes.

115
Cost Index (100=avg)
$1.8K
Avg Rent/Month
Growing
Tech Hub
Tier 3
Market Size

Commuting as a Demand Generation Manager in Worcester

Worcester Limited public transit options; car recommended for most commutes. The average commute time is 25 minutes. Research employer-specific shuttle services. Consider living close to your workplace. Since transit options are limited, consider living close to your workplace or negotiating flexible hours to avoid peak traffic.

Best neighborhoods for Demand Generation Managers in Worcester: Downtown (Central business district with tech companies); Tech Park/Campus (Suburban office park developments). Downtown is particularly popular among Demand Generation Manager professionals due to proximity to major employers and urban amenities.

Tax Considerations in Massachusetts

Massachusetts has moderate state income taxes. When evaluating offers, consider total compensation including benefits, not just base salary. Local cost of living typically has more impact on your finances than state tax differences.

Career Outlook for Demand Generation Managers

The job outlook for Demand Generation Managers in Worcester is stable. While not experiencing rapid growth, the field maintains steady demand with consistent opportunities for qualified professionals. While the market is smaller, Worcester offers opportunities for those seeking specialized roles or better work-life balance. In-demand skills include Lead Generation, Marketing Automation, Campaign Management, Analytics.

Frequently Asked Questions

What is the average Demand Generation Manager salary in Worcester, MA?

The average Demand Generation Manager salary in Worcester, MA is $120,750 per year. Entry-level Demand Generation Managers typically start around $78,200, while experienced professionals can earn $171,925 or more. The national average for Demand Generation Manager roles is $105,000.

How many Demand Generation Manager jobs are available in Worcester?

Worcester has a growing job market with steady opportunities for Demand Generation Manager professionals. Major employers hiring Demand Generation Managers include Local government, Regional employers, National companies. The Healthcare and Education sectors drive much of the demand in this market.

Is Worcester a good city for Demand Generation Managers?

Worcester is an solid choice for Demand Generation Managers. While not as large as coastal metros, it offers solid opportunities and often better work-life balance. The cost of living is reasonable compared to major coastal cities. The city's healthcare industry creates strong demand for marketing professionals.

What skills are most in-demand for Demand Generation Managers in Worcester?

Top skills for Demand Generation Managers in Worcester include Lead Generation, Marketing Automation, Campaign Management, Analytics, B2B Marketing. Employers value both technical expertise and soft skills like communication and teamwork.

What is the cost of living for Demand Generation Managers in Worcester?

Worcester's cost of living is above the national average (115% of baseline). Average rent for a 1-bedroom apartment is approximately $1,800/month. Purchasing power in Worcester is comparable to the national average, with salaries appropriately scaled to local costs.

How is the commute for Demand Generation Managers in Worcester?

Worcester Limited public transit options; car recommended for most commutes. The average commute is 25 minutes. Research employer-specific shuttle services.

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