Marketing Analytics Manager Jobs in Grand Rapids, MI

Grand Rapids, Michigan$95,550 USD/yearFull-time
Updated: June 2026Expert reviewed|Data sourced from BLS, Glassdoor, and industry reports

About Marketing Analytics Manager Jobs in Grand Rapids

Looking for a Marketing Analytics Manager job in Grand Rapids? You're in the right place. This guide covers everything you need to know about working as a Marketing Analytics Manager in Grand Rapids, MI.

We'll show you what you can expect to earn. We'll also share which companies are hiring. Plus, you'll learn about the cost of living and how to get started in your job search.

Grand Rapids has a strong job market for Marketing Analytics Managers. Many employers are actively looking for talent. Read on to learn how to land your next role.

Marketing Analytics Manager Salary in Grand Rapids

Entry Level
$61,880
Median
$95,550
Senior Level
$136,045

Marketing Analytics Manager salaries in Grand Rapids are in line with national averages, offering competitive compensation for the region.

Purchasing power in Grand Rapids is comparable to the national average, with salaries appropriately scaled to local costs.

Required Skills

Marketing AnalyticsData AnalysisSQLCampaign MeasurementReporting

Marketing Analytics Manager Job Market in Grand Rapids

Grand Rapids, MI is a growing job market with increasing opportunities for Marketing Analytics Manager professionals. Though smaller than coastal metros, Grand Rapids offers focused opportunities and often better work-life balance. While Healthcare leads the local economy, there's growing demand for Marketing Analytics Manager roles across various sectors. With high demand and 12% projected growth, qualified Marketing Analytics Managers often receive multiple offers and competitive packages.

Top Companies Hiring Marketing Analytics Managers in Grand Rapids

Local governmentRegional employersNational companies

Major employers hiring Marketing Analytics Managers in Grand Rapids include Local government, Regional employers, National companies. Many companies offer competitive benefits including remote/hybrid work options, comprehensive healthcare, and professional development opportunities.

Cost of Living for Marketing Analytics Managers in Grand Rapids

Living in Grand Rapids as a Marketing Analytics Manager means navigating a cost of living that's close to the national average. Average rent for a 1-bedroom apartment is approximately $1,800/month. At median Marketing Analytics Manager salary, housing is quite affordable at 23% of gross income, leaving room for savings and lifestyle spending. Suburban apartments average $1,400/month, offering significant savings with slightly longer commutes.

91
Cost Index (100=avg)
$1.8K
Avg Rent/Month
Growing
Tech Hub
Tier 3
Market Size

Commuting as a Marketing Analytics Manager in Grand Rapids

Grand Rapids Limited public transit options; car recommended for most commutes. The average commute time is 25 minutes. Research employer-specific shuttle services. Consider living close to your workplace. Many Marketing Analytics Manager positions offer remote or hybrid options, which can significantly reduce commute frequency.

Best neighborhoods for Marketing Analytics Managers in Grand Rapids: Downtown (Central business district with tech companies); Tech Park/Campus (Suburban office park developments). Downtown is particularly popular among Marketing Analytics Manager professionals due to proximity to major employers and urban amenities.

Tax Considerations in Michigan

Michigan has moderate state income taxes. When evaluating offers, consider total compensation including benefits, not just base salary. Local cost of living typically has more impact on your finances than state tax differences.

Career Outlook for Marketing Analytics Managers

The job outlook for Marketing Analytics Managers in Grand Rapids is growing. Industry projections suggest 12% growth over the next decade, outpacing many other professions. While the market is smaller, Grand Rapids offers opportunities for those seeking specialized roles or better work-life balance. In-demand skills include Marketing Analytics, Data Analysis, SQL, Campaign Measurement.

Relocating to Grand Rapids

Grand Rapids's affordable cost of living means your Marketing Analytics Manager salary will stretch further than in major coastal cities. Many professionals relocate here for better quality of life. Many Marketing Analytics Manager roles offer remote work. If relocating primarily for a job, confirm the remote policy - you may have more location flexibility than expected.

Remote Work for Marketing Analytics Managers in Grand Rapids

Marketing Analytics Manager roles are highly suited for remote work, and many Grand Rapids employers offer fully remote or hybrid positions. This flexibility can significantly impact your housing choices - you may be able to live in more affordable neighborhoods further from downtown.

Frequently Asked Questions

What is the average Marketing Analytics Manager salary in Grand Rapids, MI?

The average Marketing Analytics Manager salary in Grand Rapids, MI is $95,550 per year. Entry-level Marketing Analytics Managers typically start around $61,880, while experienced professionals can earn $136,045 or more. The national average for Marketing Analytics Manager roles is $105,000.

How many Marketing Analytics Manager jobs are available in Grand Rapids?

Grand Rapids has a growing job market with steady opportunities for Marketing Analytics Manager professionals. Major employers hiring Marketing Analytics Managers include Local government, Regional employers, National companies. The Healthcare and Manufacturing sectors drive much of the demand in this market.

Is Grand Rapids a good city for Marketing Analytics Managers?

Grand Rapids is an solid choice for Marketing Analytics Managers. While not as large as coastal metros, it offers solid opportunities and often better work-life balance. The affordable cost of living means salaries go further than in more expensive markets. The city's healthcare industry creates strong demand for marketing professionals.

What skills are most in-demand for Marketing Analytics Managers in Grand Rapids?

Top skills for Marketing Analytics Managers in Grand Rapids include Marketing Analytics, Data Analysis, SQL, Campaign Measurement, Reporting. Employers value both technical expertise and soft skills like communication and teamwork. Relevant certifications like Google Analytics or Adobe Analytics can strengthen your candidacy.

What is the cost of living for Marketing Analytics Managers in Grand Rapids?

Grand Rapids's cost of living is near the national average (91% of baseline). Average rent for a 1-bedroom apartment is approximately $1,800/month. Purchasing power in Grand Rapids is comparable to the national average, with salaries appropriately scaled to local costs.

How is the commute for Marketing Analytics Managers in Grand Rapids?

Grand Rapids Limited public transit options; car recommended for most commutes. The average commute is 25 minutes. Research employer-specific shuttle services. Many Marketing Analytics Manager positions offer remote or hybrid work options, which can significantly reduce commute frequency.

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