VP, Group Benefits & Affinity Marketing

Job description

Key Responsibilities Define and execute a multi-year marketing strategy aligned with Manulife’s Group Benefits and Affinity growth ambitions Set and own the vision for evolving benefits and affinity propositions from transactional products into differentiated, consumer-grade experiences Own the articulation of value beyond price—demonstrating how health platforms, partner-led engagement, care navigation, and relevant insurance solutions support affordability, productivity, resilience, and custo…

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