1Start with a Clear Job Title
Use industry-standard job titles that candidates actually search for. Avoid creative titles like "Rockstar Developer" in favor of "Senior Software Engineer". Include the level (Junior, Senior, Lead) when applicable.
2Write a Compelling Summary
Open with 2-3 sentences that sell the opportunity. Highlight what makes your company and this role unique. Focus on impact and growth opportunities rather than just listing requirements.
3List Key Responsibilities
Use bullet points to describe the top 5-7 responsibilities. Start each bullet with an action verb. Focus on outcomes rather than tasks. Be specific about what success looks like in this role.
4Define Requirements vs. Nice-to-Haves
Clearly separate must-have qualifications from preferred skills. Research shows that women are less likely to apply unless they meet 100% of requirements - so keep the must-haves list short and relevant.
5Include Compensation Information
Job posts with salary ranges receive 30% more applications. Include the salary range, benefits, and any unique perks. Transparency builds trust with candidates.
6End with a Strong Call-to-Action
Tell candidates exactly how to apply and what to expect. Set clear expectations about the hiring timeline and process.