Remote Digital Marketing Specialist salaries include a typical 10-15% premium over on-site positions.
Explore by skill:
Looking for in-office or hybrid positions? Explore Digital Marketing Specialist opportunities in major Canadian cities.
Explore by region:
Key skills for Digital Marketing Specialist positions include SEO, PPC, Social Media, as well as Google Analytics and Content Marketing. Employers particularly value candidates who can demonstrate practical experience with these competencies through projects, certifications, or previous work experience.
SEO/SEM, content marketing, marketing automation (HubSpot, Marketo), social media management, and data analytics are highly sought after. Performance marketing and paid media expertise commands premium salaries. Emerging skills like AI-powered marketing, programmatic advertising, and marketing data science are increasingly valuable.
Both paths offer distinct advantages. Agencies provide diverse experience, rapid skill development, and networking opportunities but often have longer hours. In-house roles offer deeper brand knowledge, better work-life balance, and potentially higher base salaries. Many marketers start in agencies then move in-house after 3-5 years.
Google Analytics and Google Ads certifications are table stakes for digital marketers. HubSpot certifications are valuable for inbound marketing roles. CIM (Canadian Institute of Marketing) designation adds credibility. For senior roles, an MBA or MMK (Master of Marketing) from a recognized Canadian business school is advantageous.
Digital transformation accelerated dramatically. E-commerce marketing, virtual events, and content marketing budgets increased significantly. Remote work became standard for many marketing roles. Privacy changes (cookies, iOS updates) shifted focus toward first-party data strategies. Video content and social commerce continue to grow in importance.
By Experience Level
By Salary Range
Related Fields
Create an AI-optimized resume tailored for remote Digital Marketing Specialist positions.
Get Started FreeExplore 15 more marketing resources.